Edward de Bono
Love Laterally
by Sarah Tucker; Baroness Helena Kennedy
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Pub Date 6 Sep 2024 | Archive Date Not set
Aurora Metro | Supernova
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Description
Edward de Bono, polymath, writer, and philosopher, spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He mixed socially with powerful people, but he never stopped challenging their limited beliefs. He travelled the globe, bringing his lateral thinking techniques to schools, corporations, and leaders in crisis.
Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating the field of creative thinking for half a century.
With contributions from de Bono’s former wife, Josephine de Bono, Sir Tony Blair and many others who knew de Bono – plus rare photographs from his family.
Advance Praise
"Love Laterally is a 2024 book about Edward de Bono by Sarah Tucker. The book truly lives up to its snappy name. There is lots of love. There is lots of lateral thinking. I enjoyed it immensely and also learned a lot about a man that I knew very well for fifty years. Edward de Bono’s books about Lateral thinking and thinking outside the box are concepts that are part of our culture and here to stay. Many of us have long since benefitted from Edward’s instruction and many others are yet to do so. Even a single sentence from this great thinker can change a brain and change a life... There are many fascinating stories and insights in this easy to read and lovely book..."
– Michael Hewitt-Gleeson, schoolofthinking.org
“Riveting read of a man who led his life in the fast lane and created a way for others to do the same.”
– Dave Trott, advertising guru
"The book is filled with the voices of people who knew, loved, admired and worked with him... It’s de Bono viewed from the side, as remembered by those who were fond of him. It’s to Tucker’s credit that now such a private man comes into view so much more clearly... It leaves us free to engage with de Bono’s legacy, head on." -Times of Malta
“An amazing and perceptive biography.” – Anne Sebba, author of That Woman: The Life of Wallis
Marketing Plan
Launch in the House of Lords
Blog tour
Reviews in national press
Radio and talks in bookshops and at festivals
Netgalley
Amazon advertising
Launch in the House of Lords
Blog tour
Reviews in national press
Radio and talks in bookshops and at festivals
Netgalley
Amazon advertising
Available Editions
| EDITION | Hardcover |
| ISBN | 9781913641467 |
| PRICE | £19.99 (GBP) |
| PAGES | 256 |
