Brand Momentum

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Pub Date 3 Oct 2024 | Archive Date 16 Dec 2024
SWATT Books | Literally PR Ltd.

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Description

The #1 Growth Metric For Every Boardroom

Simple. Powerful. Predictive.

Following an era of obsession with performance marketing, many brands have lost sight of the art of long-term growth. Both the new and traditional metrics of brand measurement fall short of guiding businesses toward sustainable success. Brand Momentum presents a transformative brand measurement system that harnesses the two most powerful forces that drive growth and long-term success - Brand Velocity and Brand Mass.

Tony Lewis, a veteran market researcher and CEO, draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.

Readers will learn:

• The core principles driving lasting brand success

• Why common metrics often mislead

• How momentum fuels greater acquisition, loyalty, and recommendation

• The components of the Brand Velocity Score and how to activate them

• Strategies to build an unstoppable brand while staying true to your values.


Businesses of all sizes can chart a course towards fulfilling their true potential. Brand Momentum teaches a new way of thinking and empowers CEOs, brand owners and marketers with the tools to:

• Diagnose brand health with unprecedented accuracy

• Confidently invest resources for maximum impact

• Understand the new psychology behind consumer choices

• Build a future-proof brand that outlasts competitive and economic forces

The #1 Growth Metric For Every Boardroom

Simple. Powerful. Predictive.

Following an era of obsession with performance marketing, many brands have lost sight of the art of long-term growth. Both the new...


A Note From the Publisher

Tony Lewis is the CEO and founder of Vision One, a leading international research agency with 40 years of experience. He has worked across the business spectrum, from start-ups to global brands such as Virgin, LEGO, IKEA, and McDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewis's insights have been shaped by hundreds of successful brand studies. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy.

Tony Lewis is the CEO and founder of Vision One, a leading international research agency with 40 years of experience. He has worked across the business spectrum, from start-ups to global brands such...


Advance Praise

'Brand Momentum – The one metric you need to identify your brand’s potential.' - Nigel Hollis, former Chief Global Brand Analyst, Kantar

'A grounded, rounded, impelling approach to brand building.' - Dan White, Smart Marketing

Brand Momentum - the one metric you need to identify your brand’s potential’ - Nigel Hollis, former Chief Global Brand Analyst, Kantar

‘Marketing icon Tony Lewis is the master of brand momentum’ - Chris Riches, Award Winning Journalist 

‘Momentum is key to every brand’s success and this book reveals exactly how to achieve it . A crucial read.’ - Richard Moriarty, National Newspaper Journalist

'Brand Momentum – The one metric you need to identify your brand’s potential.' - Nigel Hollis, former Chief Global Brand Analyst, Kantar

'A grounded, rounded, impelling approach to brand building.' -...


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ISBN 9781737042112
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