“Barry Ritholtz’s How Not to Invest is a well-written, invaluable guide to what to do—and not do—in investing.”—Ray Dalio, Founder, Bridgewater Associates

“How Not to Invest uses striking stories and abundant evidence to show that most of us, including market ‘experts,’ are limited in our ability to divine the future and would be better off sticking to a simple strategy.” —Michael J. Mauboussin, Head of Consilient Research, Morgan Stanley Counterpoint Global, and Adjunct Professor, Columbia Business School

“An invaluable field guide to the varieties of BS investing advice coming from Wall Street and the media, and a practical intro to investment strategies proven to work.” —Scott Galloway, Professor, NYU Stern, and Co-Host, Pivot and Prof G Markets Podcasts

“Barry Ritholtz takes readers on a wildly entertaining journey through the pitfalls of the stock market. His humor and wit will help you navigate through this unprecedented time.” —Molly Jong-Fast, Host, FastPolitics Podcast, Special Correspondent, Vanity Fair, Political Analyst, MSNBC

“A hugely entertaining investing book. Barry uses stories from throughout his 30-year career to illustrate the pitfalls to avoid if you want to build long-term wealth.”—Nick Hanauer, Second Avenue Capital

“A radically brilliant takedown on everything that’s wrong with Wall Street, financial media, the advice industry, and the human beings who must navigate this thorny morass of nonsense.”—Anthony Scaramucci, Founder, SkyBridge Capital

“In How Not To Invest, Barry Ritholtz shows that success is not so much about the good decisions that make you, but the bad decisions you avoid. Winning at investing is about cutting out errors—Barry shows you how.” —Annie Duke, Author, Quit, How To Decide, and Thinking In Bets

“I’ve now finished How Not to Invest and come to recognize the biggest investing mistake for me to avoid in the future. It is failing to implement the excellent lessons of this book.”—Robert Cialdini, Author, Influence and Pre-Suasion

“This is a unique book, maybe the best I’ve ever read, and I’ve read a lot.” —Ed Hyman, Founder and Chairman, Evercore ISI

“Ritholtz warns against several mistakes in investing—blindly listening to the ‘doom and gloom’ and taking big numbers out of context. Then, he drives the point home with vivid anecdotes. Pay attention or you may show up in future editions of his book.” —Claudia Sahm, Chief Economist, New Century Advisors

“Read this book. Barry’s insights are clever, candid, and, simply, great counterpoints to the conventional wisdom that’s far too prevalent today.” —Jack Brennan, Retired Chairman and CEO, Vanguard

“Barry’s fresh and unfiltered exploration of how not to invest leads the reader to clearer perspectives on how to invest.” —Perth Tolle, Founder, Life + Liberty Indexes

“I loved this book! Sure, How Not to Invest is filled with solid market advice that will make you a smarter (aka less dumb) investor, but the real kicker is that it’s a blast to read.” —Jack Schwager, Author, Market Wizards Series