Event Planning and Management

According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers.

Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event.

Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners.

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer and course leader in events management at the UK Centre for Events Management at Leeds Metropolitan University.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.