Life on Planet WWF

C.Y. Chong’s captivating and insightful revelation about what it’s like to spend over two decades at WWF.

This light-hearted collection of memoirs tells the compelling story of a company executive who walked away from global corporations and immersed himself in the world of non-profit – in this case, WWF, one of the world’s largest conservation organisations.

After years of working in the corporate sector, C.Y. Chong decided to pursue a new avenue of work. He joined WWF International as a finance manager and was soon promoted to Director of Finance – however, this book is about his non-financial experiences…

Life on Planet WWF follows Chong as he travels and tells of a myriad of interesting and unforgettable happenings – being attacked by a mad crow being one. From fitting the letters ‘WWF’ into a television interview as many times as possible, to having cocktails with HRH Prince Philip, he recalls visits to conferences, field projects or other events – each anecdote providing a unique insight into some of his truly extraordinary experiences at WWF.

This book makes an interesting read for anyone thinking about a career outside the corporate sector as well as for the five million supporters of WWF and everything it stands for.

C.Y. CHONG was born in Malaysia of Chinese parentage. Upon completion of his schooling at a Jesuit-run school in Kuala Lumpur, he set off for London. Chiew qualified as a chartered accountant. He worked in the Far East and in Europe where he held senior financial positions at a number of major international corporations. In 1991, he decided he needed a change and, almost by accident, he joined WWF – the Worldwide Fund for Nature, where he remained for twenty one years, leaving only in 2012.