
Serafina and the Black Cloak
by Robert Beatty
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Pub Date 5 May 2016 | Archive Date 5 May 2016
Egmont Publishing | Egmont
Description
Venture into the spooky world of Serafina and the Black Cloak - the New York Times bestselling magical mystery adventure for children
"Never go into the forest, for there are many dangers there, and they will ensnare your soul.”
Serafina and her pa have secretly lived in the basement of the grand old house on the Biltmore Estate, surrounded by dark forests, for as long as Serafina can remember. She takes the greatest of care never to be seen.
But when children at Biltmore start disappearing, only Serafina knows who the culprit is: a terrifying man in a black cloak who stalks the corridors at night. To solve the mystery, Serafina teams up with Braden Vanderbilt, the nephew of the estate’s owners. Their search for answers leads them into the very forest Serafina has always been taught to fear. There, they discover a legacy of magic, long forgotten - until now . . .
Marketing Plan
Book has been a US sensation, garnering over 2,500 Goodreads ratings and over 600 US Amazon reviews
Shortlisted for Goodreads Choice Awards 2015
Pre-publication teaser campaign via key influencers to drive excitement in the lead up to the UK release and build pre-orders2
UK Launch campaign including:
High-profile schools activity to amplify the playground buzz
Advertising, targeted review coverage and money can’t buy competitions in key children’s and parenting press
Comprehensive digital strategy, enhancing discoverability of the author and title with a focus on social media take-overs and bespoke content distribution, including seeding a book trailer
Available Editions
EDITION | Paperback |
ISBN | 9781405283786 |
PRICE | £6.99 (GBP) |