This is a great book for anyone how want to learn about SEO the theories are easy to understand and concepts are clearly explained..

If you have ever created a blog for professional reasons or thought of creating an online presence for you business, there is very little chance that you have not heard of SEO or Search Engine Optimization. It is one thing that everyone will tell you can make or break you in this increasingly digital world. And the moment you begin to dig a bit online about SEO you get inundated by all the buzzwords like Organic, Paid traffic, Backlinks, Link Juice and others that can make you head spin.

If that is your condition right now, Tactical SEO: The Theory and Practice of Search Marketing by Lee Wilson can help you get a good holistic introduction to Search Engine Optimization. The author does not bombard you simply with a to-do list, half of which you might not understand.

The book talks in-depth about what SEO means and how does Google see a website or an eCommerce portal. Over the last two decades, Google has been continuously refining its Search algorithms. What it means is it constantly updating the way it shows you results of what you are searching online. Initially, this mainly depended on the key words on your web site and how many time these keywords appeared on a page. But as Black Hat SEO provider began to game the system, Google evolved and started looking at other sources that agreed to what you said on your web site – that is, your authority and trust.

Lee Wilson covers all these signals and important considerations when he explains SEO is a tactical way, rather than a practical way. He warns that not every solution is a right fit for everyone. What has worked for one business in one location may not work for another. The web site owner must ultimately think of what problem she is solving and what information or solution is she providing to her potential visitors. Building a SEO strategy from this perspective will have much more benefits than following a laundry list of generic to-do things.

Lee Wilson discusses how business owners and marketing principals should look at both a long-term strategy and a short-term strategy and combine them together to get the best results. The Key Points at the end of the chapters help the readers evaluate what they have read and revise the authors advice.

The author ends Tactical SEO with the message that core constants of SEO that have remained so for decades. Overall, Tactical SEO is a book you should refer if you are new to SEO and want to get an overall picture of an ideal SEO strategy should be, before you get down to the daily tasks of achieving those objectives.