Building Digital Culture
A Practical Guide to Successful Digital Transformation
by Daniel Rowles; Thomas Brown
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Pub Date 3 Jan 2017 | Archive Date 12 Feb 2017
Kogan Page Ltd | Kogan Page
Description
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category
Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.
Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749479657 |
| PRICE | £26.99 (GBP) |
| PAGES | 240 |
Featured Reviews
Bianca S, Reviewer
Is your organization building digital culture? Should it be? Then you need to read the latest from Daniel Rowles and Thomas Brown.
The world has changed and we’re seeing a flow of companies close because they haven’t evolved. Amazon (and others) disrupted retail, Warby Parker disrupted optical hardware, Uber disrupted taxis. In Building Digital Culture, the authors explains why you need a digital transformation and how to make it happen. Culture change isn’t easy, and Daniel and Thomas don’t pretend it is. It’s something I love about the book.
Another favorite section is discussing the CEO. It links to the section on which organizations fail at building a digital culture – it’s because leadership doesn’t want it. The key word is culture, and that’s all encompassing. Wait, I’m getting on my soap box and Daniel and Thomas explain it better than me venting. So back to them. They interviewed more than 100 industry leaders for tips and advice on digital transformation, and have scattered quotes throughout.
It’s hands-on too. Extra resources are available online, and a digital culture audit is part of the book. I love that it asks lots of questions, but doesn’t dictate the answers. I don’t recall it being stated, but no two organizations have the same digital culture.
At one stage the book became a little jumpy. I was reading a review copy gifted by Kogan Page, so this section may have been removed from the final release. The section send into minute detail on using Google Analytics. I’m definitely a fan of measurement and SMART goals, but this felt out of place when everything else was a much higher level.
Who should read Building Digital Culture?
I definitely recommend this for anyone who denies their organization needs a digital culture. And for those CEO’s who know they need a change, but are hesitating. For me, much of this book was ho-hum. But I expect a digital culture, so this book is not for me.
There were a couple of snarky notes I left while reading but later realized I misunderstood the sections. Little comments hinting at H2H, and suggesting that mobile is an older concept were probably preparing out of touch leaders for the real world (my snark, not the authors’), and not pandering like how I originally read it.
For most of you reading this, send a copy of Building Digital Culture to that leader who frustrates you the most. For the few others here for whom this book is written: buy, read, action. Do it now!
