This was a pretty interesting book. I did not know that the mobile marketing field included so many tools and strategies. As a marketing and tech geek, it was incredible to read. I loved that the author wanted to help business owners integrate mobile with offline marketing. This is one of the first books that I saw that do this. Great job! I do think a little more could be added to help business owners determine which marketing technology (let's say you're a Mom and Pop store that is intrigued by the future of marketing, where would they get started!). Overall, it's a great book and I can't wait to see what else comes from the author.

This book is a must read for any one working on a customer journey marketing strategy