Mobile Marketing
How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
by Daniel Rowles
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Pub Date 3 Feb 2017 | Archive Date 9 Mar 2017
Kogan Page Ltd | Kogan Page
Description
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.
The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749479794 |
| PRICE | £24.99 (GBP) |
| PAGES | 280 |
Featured Reviews
Reviewer 186721
Author Daniel Rowles in Mobile Marketing did a good job of seperating the material for the beginners and the pro. Material meant for basic audience is in the front and all the gory details, what he calls tactical are in the centre.
If you want to be in on the latest cool thinkers in the field, studies and what QR codes can do, then this is it. He stresses on the importance of having a strategy to your digital marketing. There is a handy checklist in the end for mobile marketing success.
And when the driverless cars get prevelant, he asks us what the erstwhile drivers are going to do in the car with their free time, about 10 hours a week and smartphones are only getting pally not less. So more Mobile Marketing!!
Toyin A, Reviewer
This book is a must read for any one working on a customer journey marketing strategy
Charles F, Book Trade Professional
This was a pretty interesting book. I did not know that the mobile marketing field included so many tools and strategies. As a marketing and tech geek, it was incredible to read. I loved that the author wanted to help business owners integrate mobile with offline marketing. This is one of the first books that I saw that do this. Great job! I do think a little more could be added to help business owners determine which marketing technology (let's say you're a Mom and Pop store that is intrigued by the future of marketing, where would they get started!). Overall, it's a great book and I can't wait to see what else comes from the author.
