BEGIN WITH DATA! Most companies I've worked with or consulted with have a knee-jerk urge to jump straight into ideation of tactics. Wrong! Be led in a direction the data (aka 'information') points. Test. Then consider that data and decide whether/how to tweak to optimize outcomes.
Bernard Marr seems to be an authority in this regard. However, do not be mislead, data and specifically understanding what the data means (analytics) so you're in the most informed position to determine what to do next is not an easy task. Yet, it is worthwhile!

If you are a data enthusiast, you will be familiar with bernard Marr and his articles. With his work involving many huge corporations, the author has many insights to share.
Bernard Marr in Data Strategy provides examples of many companies that have benefited from using data for its business growth.
Dicky’s Barbecue pit Restaurant business
Rolls Royce harnessing terabytes of data from simulations.
IBM with its many projects involving Wimbledon and an Italian town.
All of these and more examples show how data analysis and strategy can be used to improve operations as well as make better decisions. The latter half of the book deals with the textbook terminology that you come across in Data field.

Data Strategy by Bernard Marr is a very good book and eye opening to read. I bookmarked so many pages to re-read again when I need it. Bernard Marr is a good witter, he has helped me make this book interesting, not complicated to read, and easy to understand. If you are interested to know about this topic, I really recommend this book, especially for an entrepreneur and business person. You cannot afford not to read this book.

I haven't heard about this author before, but I will definitely look for his other work.

Thank you Netgalley for this book.