Data Strategy
How to Profit from a World of Big Data, Analytics and the Internet of Things
by Bernard Marr
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Pub Date 25 Apr 2017 | Archive Date 18 Jan 2019
Kogan Page Ltd | Kogan Page
Description
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category
Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.
Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).
Available Editions
EDITION | Other Format |
ISBN | 9780749479855 |
PRICE | US$29.99 (USD) |
PAGES | 224 |
Featured Reviews
Data Strategy by Bernard Marr is a very good book and eye opening to read. I bookmarked so many pages to re-read again when I need it. Bernard Marr is a good witter, he has helped me make this book interesting, not complicated to read, and easy to understand. If you are interested to know about this topic, I really recommend this book, especially for an entrepreneur and business person. You cannot afford not to read this book.
I haven't heard about this author before, but I will definitely look for his other work.
Thank you Netgalley for this book.
If you are a data enthusiast, you will be familiar with bernard Marr and his articles. With his work involving many huge corporations, the author has many insights to share.
Bernard Marr in Data Strategy provides examples of many companies that have benefited from using data for its business growth.
Dicky’s Barbecue pit Restaurant business
Rolls Royce harnessing terabytes of data from simulations.
IBM with its many projects involving Wimbledon and an Italian town.
All of these and more examples show how data analysis and strategy can be used to improve operations as well as make better decisions. The latter half of the book deals with the textbook terminology that you come across in Data field.
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