Successful Key Account Management by David Hughes is a comprehensive guidebook for anyone in the B2B sales industry, specifically key account management. The author, with his extensive experience spanning nearly forty years in sales and thirty years in key account management, provides invaluable insights into the art of selling and developing long-lasting relationships with strategic customers.

The book is well-organized, with clear and concise chapters covering various aspects of key account management, such as developing account strategies, understanding customers' needs, managing relationships, and negotiating effectively. Hughes provides numerous examples from his personal experience, making the book more relatable and practical.

One of the key strengths of the book is its accessibility. The advice given is easy to follow and can be adapted to individual circumstances, whether one is a seasoned account manager or just starting in the field. The author's conversational style and straightforward approach make the book a pleasant read, and the examples and case studies he provides are both informative and entertaining.

Overall, Successful Key Account Management is an excellent resource for anyone in the B2B sales industry looking to improve their skills in key account management. Hughes' wealth of knowledge and experience is evident throughout the book, making it a valuable tool for anyone seeking to develop long-term, profitable relationships with strategic customers.

As we build our business development, this book was very helpful and informative. Selling is one of the hardest, but easiest things if you understand the process. It is not about selling, it is about learning what your customer needs.