Successful Key Account Management
by David Hughes
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Pub Date 2 Sep 2020 | Archive Date 10 Nov 2020
Troubador Publishing Ltd. | Matador
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Description
Successful Key Account Management is the culmination of David Hughes’ nearly forty years of experience in a B2B (business to business) sales environment, with the last thirty years spent in a variety of key account management roles looking after strategic customers based in the UK and Europe.
The ability to sell effectively is fundamental to the success of any business, and the role of account managers is to develop robust, long-term relationships between customers and their preferred suppliers. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date. It gives numerous examples and easy to follow advice that can then be adapted to the readers’ individual circumstances.
A Note From the Publisher
David Hughes is a former Senior Key Account Manager with nearly forty years of experience in B2B sales in an industrial sector (chemicals and plastics). Now retired, he lives in Cheshire.
Available Editions
| EDITION | Ebook |
| ISBN | 9781838596569 |
| PRICE | £9.99 (GBP) |
| PAGES | 200 |
Available on NetGalley
Featured Reviews
Rahel C, Reviewer
Successful Key Account Management by David Hughes is a comprehensive guidebook for anyone in the B2B sales industry, specifically key account management. The author, with his extensive experience spanning nearly forty years in sales and thirty years in key account management, provides invaluable insights into the art of selling and developing long-lasting relationships with strategic customers.
The book is well-organized, with clear and concise chapters covering various aspects of key account management, such as developing account strategies, understanding customers' needs, managing relationships, and negotiating effectively. Hughes provides numerous examples from his personal experience, making the book more relatable and practical.
One of the key strengths of the book is its accessibility. The advice given is easy to follow and can be adapted to individual circumstances, whether one is a seasoned account manager or just starting in the field. The author's conversational style and straightforward approach make the book a pleasant read, and the examples and case studies he provides are both informative and entertaining.
Overall, Successful Key Account Management is an excellent resource for anyone in the B2B sales industry looking to improve their skills in key account management. Hughes' wealth of knowledge and experience is evident throughout the book, making it a valuable tool for anyone seeking to develop long-term, profitable relationships with strategic customers.
