Informative and extremely well layed out, this book is perfect for those just getting acquainted with digital marketing. I also believe it holds something for those experienced. There was a lot of information I hadn't considered. It's also very comprehensive and easy to follow.

This book gave me a completely new way to look at digital marketing and how to tie it all together. Well written, very helpful, with practical guidance for those who want to know more about what the current marketing landscape looks like,

A useful and straightforward read with lots of actionable insights alongside theories and facts. It's a comprehensive read covering many aspects of the digital world and its commercial impacts. Very useful.

I loved the quote in chapter 4 (Rethink Email) by Sydney Harris and it says "Information is giving out; communication is getting through."
This book makes a great read for anyone looking to know more about the digital world.
Thanks Netgalley for the eARC.