Digital Threads

"“Smart marketing will move your business from unknown and struggling to respected and thriving. In Digital Threads, Neal Schaffer provides you the guidebook to marketing success in the modern era. Read it, implement it, and watch your business reach new heights.”

—Michael Stelzner, Founder of Social Media Examiner

“Neal's been on the front lines of the digital first economy since the beginning. This book is the definitive digital marketing playbook that teaches businesses everything they need to build and grow their brand and create a competitive advantage on a realistic budget!”

—Brian Solis, futurist, author of Mindshift, digital pioneer

“Neal's new book is your accessible, actionable guide to what matters most in modern marketing.”

—Ann Handley, WSJ best-selling author of Everybody Writes and CCO, MarketingProfs

“Neal is one of the great digital marketing intellects of our time, and this book is a gift to us all!”

—Mark Schaefer, author of Marketing Rebellion

“Digital Threads is a game-changer for small businesses and entrepreneurs wanting to enhance their customer experience with big-brand strategies on a budget. Full of actionable insights and easy-to-follow steps, it helps companies create exceptional customer journeys while driving business growth through comprehensive digital marketing strategies.”

—Jay Baer, author of The Time to Win: How to Exceed Your Customers’ Need for Speed 

“Digital Threads by Neal Schaffer is your ultimate guide to mastering digital marketing in a post-pandemic world. Packed with innovative strategies and real-world insights, this book will transform your online presence and help your business thrive in the digital age.”

—Martin Lindstrom, New York Times best-selling author of Buyology, Small Data, and The Ministry of Common Sense

“Neal Schaffer's Digital Threads is the quintessential marketing guide for every small business owner. Its actionable, intuitive framework delivers step-by-step recommendations backed by years of proven success.”

—Ekaterina Walter, WSJ bestselling author of 3 business books, including her latest The Laws of Brand Storytelling 

“Before you overcomplicate your digital strategy (again), pick up this business-saving playbook that will be your guide to making the right decisions for your business (and your life).

Neal makes the complicated simple, and the right strategy apparent. So good!”

—Joe Pulizzi, best-selling author of Content Inc. and Epic Content Marketing and Founder of Tilt Publishing

“What I love most about Schaffer's new book is that it paints a very clear picture for people seeking to market better, and then fills the zoomed-in version with actionable material to pursue.

He covers the information not from the pulpit but from the kitchen table after dinner over coffee while we ask questions about how any of this will ever really work. Read this. Keep it close by for reference.”

—Chris Brogan, New York Times bestselling co-author of Trust Agents

“From mastering search engine optimization and crafting compelling email campaigns to leveraging the power of social media and influencer partnerships, Schaffer covers the key components of a successful digital marketing strategy. The book's ""SES Framework"" offers a clear roadmap for prioritizing efforts, while the ""PDCA"" methodology provides an approach to continuous improvement. Filled with real-world case studies, Digital Threads is a must-read for anyone serious about leveraging digital marketing to its full potential.”

—Shama Hyder, best-selling author of Momentum and CEO of Zen Media

“Calling all Entrepreneurs who are ON FIRE! Are you prepared to IGNITE your business with strategic, digital-first marketing? Look no further than Neal Schaffer's new book, Digital Threads. This book is a masterclass in modern marketing that will elevate your business from unknown to unstoppable. So if you're ready for real, measurable success in today’s digital landscape, the time is now!”

—John Lee Dumas, best-selling author of The Common Path to Uncommon Success and host of Entrepreneurs on Fire

“A wonderful guide for the modern-day marketer! The online world has changed dramatically over the past several years. And it’s more vital than ever for small businesses and entrepreneurs to be nimble with a proven, digital-first strategy. If you’re not getting solid, measurable results from your marketing efforts, or feeling overwhelmed about it all, Neal Schaffer’s Digital Threads is your perfect handbook!”

—Mari Smith, premier Facebook marketing expert and social media thought leader 

“Neal Schaffer masterfully weaves the essential digital marketing elements required to thrive in today’s ever-changing world.”

—John Jantsch, author of Duct Tape Marketing 

“Neal makes the concepts of Digital-First marketing so clear and practical, that even your grandma could launch a new business. A must-read for small businesses and entrepreneurs!”

—Robert Rose, Chief Strategy Officer, The Content Advisory

“Social media is not a fad. AI is coming at us full force. And Neal Schaffer has an approach that will help you capitalize on all things digital without being overwhelmed or losing focus. In Digital Threads, he walks you through where we are today, what changes to expect in the future, and how to put it all together to reach your goals. Read it so you can grow your content, grow your audience, and grow your ROI.”

—Gini Dietrich, Founder and author of Spin Sucks and creator of the PESO Model©

“Digital Threads is a treasure trove of digital marketing wisdom. Neal Schaffer demystifies the complexities of modern marketing, providing actionable strategies that any business can implement. This book is your go-to guide for navigating the ever-evolving digital landscape and achieving lasting success.”

—Matthew Pollard, bestselling author of The Introvert's Edge series

“Digital Threads is a game-changer for small businesses and entrepreneurs wanting to enhance their customer experience with big-brand strategies on a budget. Full of actionable insights and easy-to-follow steps, it helps companies create exceptional customer journeys while driving business growth through comprehensive digital marketing strategies.”

—Dan Gingiss, customer experience keynote speaker and author of The Experience Maker

“Digital Threads is an invaluable guide to building a digitalfirst business and brand. You'll learn everything you need to make the digital marketing landscape work for you and your small business. Digital Threads should be on the bookshelf of every small business owner and entrepreneur.”

—Melanie Deziel, author of The Content Fuel Framework and Co-Founder of CreatorKitchen.com

“Everything you need to succeed in today’s digital world is right here. Digital Threads takes a fresh look at which channels, in which order, deliver sustained growth. An absolute mustread.”

—Nancy Harhut, author, Using Behavioral Science in Marketing

“Neal Schaffer's latest book provides excellent and practical insights on how best to grow a business for that group who are often under the most pressure in just trying to run a business day to day - that is small business owners and entrepreneurs.

His advice, much garnered from personal experience, is invaluable and implementable. I would highly recommend it.”

—Ken Fitzpatrick, CEO, Digital Marketing Institute

“In Digital Threads, Neal Schaffer has written a thought-provoking, yet practical guide for anyone looking to use digital tools to help stand out and drive their business. In a crazily fastmoving world, Schaffer has managed to distill the landscape and his advice into a book compact with useful and sometimes counter-intuitive advice. As much as the book delves into digital applications and solutions, he keeps us grounded in human connections.”

—Minter Dial, multiple award-winning author of You Lead and Heartificial Empathy, professional speaker and elevator

“New tools, timeless truths. Schaffer's Digital Threads isn't just another marketing playbook—it's a paradigm shift. While everyone else is chasing the latest shiny object, Schaffer's weaving a tapestry of digital strategy that's both innovative and grounded in marketing fundamentals. His SES Framework?

Like Rosetta Stone for decoding the post-pandemic digital maze. The digital marketing revolution is here, and Schaffer does a brilliant job of bringing order to the seemingly overwhelming chaos. This one deserves to make your 'must read' list.”

—Amanda Russell, marketer and author of The Influencer Code

“Digital Threads by Neal Schaffer is an essential read for digital marketers looking to maximize their content's impact. Schaffer expertly guides readers through the efficient creation and repurposing of digital assets, leveraging AI-driven tools and platform-specific strategies to enhance reach and engagement.

With practical insights on content repurposing, AI usage, and marketing automation, this book empowers marketers to sustain visibility and achieve long-term success. Highlighting real-world examples, Schaffer demonstrates the power of a well-crafted content strategy in the ever-evolving digital landscape.

A must-have for anyone aiming to stay ahead in digital marketing.”

—Andy Lambert, Senior Manager, Product, Adobe and author of SOCIAL 3.0

“Digital Threads is an essential read for small businesses and entrepreneurs wanting to harness big brand strategies on a tight budget. Brimming with practical advice and clear, step-by-step frameworks, it demystifies digital marketing to help you grow your business with ease.”

—Matt Navarra, social media consultant and founder of Geekout

“In today’s rapidly evolving business landscape, a digital-first approach is no longer optional—it's essential for survival. Digital Threads provides the insights and expertise you need to navigate this transformation and thrive. A well-researched and timely read.”

—Pam Didner, author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer

“Neal Schaffer has once again delivered a masterclass in digital marketing with Digital Threads. His insights into the evolving landscape of social media, search engines, and email marketing are invaluable for anyone looking to navigate the complexities of modern marketing. Neal's practical advice and strategic approach make this book a must-read for businesses of all sizes.

It's not just a guide; it's a roadmap to achieving lasting success in the digital age.”

—Jon Ferrara, Founder and CEO of Nimble Inc.

“Neal Schaffer does it again! Digital Threads is the reference every small business and entrepreneur needs in our digital-first world. If you’re lost about what to do, this book will be your new best friend.”

—Carla Johnson, innovation architect, keynote speaker, and author

“If you're bewildered by the growing maze of AI tools, social media channels, and things to do, this book is your salvation. Neal has put together a modern and comprehensive overview for the small business owner, filled with 70 practical exercises to help you do digital right.”

—Dennis Yu, CTO of Are You Googleable and co-author of The Definitive Guide to TikTok Advertising

“A must read for anyone trying to figure out the overwhelming and complex world of digital marketing. Neal does a fantastic job of simplifying what is possible, explaining how everything fits together, and how to work out exactly what to focus on.”

—Amy Woods, Founder and CEO of Content 10x 

“Neal is without a doubt one of the smartest marketing minds I know, and Digital Threads showcases his exceptional expertise and innovative thinking. His practical insights inspire marketers (like me!) to confidently navigate every aspect of marketing. I keep him close in my orbit because not only is he lovely, but I continually learn actionable insights for myself and my clients.

As a visual learner, I appreciate how Neal illustrates concepts, making them easier to digest and remember. Whether you're a beginner or a seasoned professional, you'll find valuable tips that will help you achieve outstanding results.”

—Phil Pallen, brand strategist and author, AI For Small Business

“More than just a one-time read, this book is destined to become a well-worn, dog-eared companion—an invaluable resource you'll keep close at hand.”

—Andrew Jenkins, CEO, Volterra