Silo

The Zero Waste Blueprint

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Pub Date 27 Aug 2019 | Archive Date 12 Sep 2019

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Description


“A seriously eye opening, inspiring and thought-provoking book!” - Nathan Outlaw

“This is not a cook book but a true source of knowledge and inspiration.” - Zero Waste Europe

“I’ve always said that it’s in a chef’s DNA to utilize what would otherwise be thrown away.  We are hardwired to take the uncoveted and make it delicious. But Doug McMaster is on another level entirely—he is doing some of the most thorough and thoughtful work on food waste today. This book gives you more than a glimpse into his mind. It provides a much needed roadmap for a future of limited resources and growing demands.” - Dan Barber, Chef/Co-owner of Blue Hill and Blue Hill at Stone Barns

"Silo, in East London, is Britain’s first zero-waste restaurant, and this fascinating book sets out the vision and the methods behind what it does. Judges described it as ‘an unprecedented, inspiring, stand-alone book’, taking readers on ‘a fascinating journey to achieve zero waste.’ It’s ‘trailblazing, exciting, relentless and uncompromising’ and made all the more valuable because ‘the author is also not afraid to include his failures too.’ In the end, said the jurors, ‘the book leaves you in no question about his revolutionary approach to cooking as his thoughts are conveyed with true conviction and diplomacy.’ - Food Book Award 2020 finalist, The Guild of Food Writers


Silo maps out an extraordinary new plan from radical young chef Douglas McMaster, founder of SILO, the first zero food-waste restaurant -- a food system for the future. 

He’s a man on a mission—dedicated to weaning us from our entrenched and over-processed food habits, encouraging us to go for the purest, most natural and efficient way to cook and eat, committed to de-industrializing our food system so that we eat fresh, waste less and make the most of what nature gives us. 

"Off-grid ingredients,” "waste-free prep” and “clean farming” are just some of the concepts you will find in this roadmap for the future of food as we know it. Delicious seasonal recipes, from Rhubarb, Sour Cream & Elderflower to Potato Dumplings and Black Garlic Paste, allow you to put the theory into practice. Part inspiration, part practical kitchen know-how, part philosophy -- along with a dash of pure hope -- this beautifully crafted book will be a refreshingly radical addition to your kitchen. 

“A seriously eye opening, inspiring and thought-provoking book!” - Nathan Outlaw

“This is not a cook book but a true source of knowledge and inspiration.” - Zero Waste Europe

“I’ve always said that...

Marketing Plan

Key Selling Points


An exciting new voice presents a compelling contribution to the growing zero-waste movement

Serves up a fresh philosophy for environmentally aware foodies and food-loving environmentalists

Offers thought-provoking insights and practical solutions for eating with respect for natural order 

Key Campaign Activity:

Promote around green movements and events

Pitch to target cooking and green living media

Send advances to long-lead publications

Marketing:


Promote around Christmas and New Years as a green lifestyle / healthy eating resolution

Promote on Quarto Cooks and Quarto Lives

Publicity / Media:  

Advances: Prevention Online, Mother Earth News, Rodale’s Organic Life, Organic Authority, Farm Star Living, HealthNewsDigest.com, FactBasedHealth.com, New Aura Magazine, Bee Green Magazine, Crave Local, Nourish Evolution, amaze, Intent.com, EverydayRoots.com, Empowered Sustenance  

Consumers: Elephant, Naturally Savvy, Bright Nest, Organic Spa Magazine, Fairfield Green Food Guide, Prevention Online, Mother Earth News, Rodale’s Organic Life, Organic Authority, Farm Star Living, HealthNewsDigest.com, FactBasedHealth.com, New Aura Magazine, Bee Green Magazine, Crave Local, Nourish Evolution, amaze, Intent.com  

Bloggers: EverydayRoots.com, Empowered Sustenance, Hello Glow, Kitchen Stewardship, Recyclebank’s Live Green, Civil Eats, Nourished Life, Mama Natural, Budget Earth, This West Coast Mommy, Turning the Clock Back, So Easy Being Green, Creative Green Living, Inspired Edibles, 17 Apart

Key Selling Points


An exciting new voice presents a compelling contribution to the growing zero-waste movement

Serves up a fresh philosophy for environmentally aware foodies and food-loving...


Available Editions

EDITION Other Format
ISBN 9781782406136
PRICE US$34.00 (USD)
PAGES 176

Average rating from 9 members


Featured Reviews

Silo: The Zero Waste Blueprint is ostensibly a part philosophy and part DIY book by Douglas McMaster. Due out 27th Aug 2019 from Quarto on their Leaping Hare imprint, it's 176 pages and will be available in ebook and hardcover formats. The ebook version is available now.

This is a difficult book to review. On the one hand, the idea of zero waste and putting a stop to our out of control consumerism is admirable, necessary, and absolutely vital. On the other hand, there's something weirdly dichotomous about a professional restaurateur (however well meaning) whose products the public pays for, using the platform to condemn consumerism.

The subtitle is 'A Food System for the Future' which led me to expect some sort of blueprint for making steps toward implementing measures for reducing or eliminating waste in our daily lives. The book seems to mostly be a memoir of the difficulties of opening Silo, the restaurant, and adhering to his original vision of a zero waste establishment. There's a fair bit of reminiscing about his educational and training path as a chef, his encounters with other chefs and the cooking competitions in which he took part (and won or lost spectacularly). The first part of the book is fairly self indulgent, rambling, egotistical, and full of sentence fragments. It's quite literally difficult to read. In addition, each of the first sections are accompanied by high contrast sidebars with koans such as LIMITATION BREEDS CREATIVITY, FOOD IS PRECIOUS, and PROGRESS IS MESSY.

The second part of the book (roughly 19% of the content) contains a rambling discussion of distribution webs and gigantic waste in the forms of fossil fuel use, energy, packaging, time, etc. There are numerous diagrams showing different methods of transport and delivery.

The third part includes recipes for buying in bulk and cleaning supplies minimizing packaging and using reusable compostable sponges, cloths, etc. This section also contains a year's worth of recipes in menu form which utilize local seasonal ingredients. Some of the recipes are really odd (potato skin ice cream), most all of them are 'way out there'. Quite probably adventuresome foodies will find something to titillate (Hokkaido pumpkin, forced rhubarb & British sumac?).

The fourth part of the book draws together many of the ideas in the earlier sections. There are no definite hard and fast conclusions, however there is a lot of food for thought. There are no quick fixes for healing the planet, or sustainability, or any overarching plans to get started on. This section of the book also includes intriguing, slightly surreal, visual art.

It's unclear from the publishing info available online, but the eARC I received has a handy interactive table of contents as well as interactive links and references. I hope the ebook release version does also. I've really become enamored of ebooks with interactive formats lately. Presumably that feature will carry through to the final release version.

I did not winnow out a lot of useful information from this book. There is a huge amount of enthusiasm and burning fervor here and especially foodies who would know where to source sea beets and pineapple weed locally and in season will doubtless find usable recipes and philosophy. This would make a good read for people who really enjoy restaurateur and food culture biographies.

Two stars for me, three+ for serious foodies.

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Part cookbook, part manifesto, part autobiography - this book was interesting but also a bit difficult to get my head around. McMaster's story feels like a study in "flying by the seat of your pants," and he tells it with a warts-and-all honesty that is at once refreshing and cringe-inducing. The zero waste parts were the reason I chose this book, and while there were some interesting tidbits about Silo's own zero waste methods, I would've liked more detail (where do they get some of their bulk ingredients and equipment? Where did they find the best instructions for milling flour or what plants are safe to forage? Any statistics or scientific study information?). The recipes, while they make beautiful photos, are not anything I would ever make - here where I live we don't have many of these ingredients, the flavor profiles are not appealing to me, and they seem very complicated to a home cook. But still, good food for thought.

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I enjoyed all the tips and tricks provided for zero waste. I enjoyed reading about the tips and tricks to run a restaurant zero waste as well. This book was unfortunately more biography than zero waste tips which I was hoping for. While it had some valuable information to it, most of it is too difficult to incorporate.

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I enjoyed reading about the tips and tricks for going zero waste and it was in general a fascinating read.

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