Unprepared to Entrepreneur
A Method to the Madness of Starting Your Own Business
by Sonya Barlow
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Pub Date 3 Oct 2021 | Archive Date 30 Nov 2021
Kogan Page Ltd | Kogan Page
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Description
SHORTLISTED: Business Book Awards 2022 - Start Up/Scale Up
Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school.
Sonya Barlow takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future.
Available Editions
| EDITION | Other Format |
| ISBN | 9781398601468 |
| PRICE | US$32.99 (USD) |
| PAGES | 248 |
Featured Reviews
Gemma J, Reviewer
This book invites you to think of yourself as an entrepreneur. It provides all the inspiration you need to plunge in. It's written in a conversational style, with lots of examples. A lot of practical examples that doesn't then link to academic or industry research but this is not a problem if you want to see HOW people have done it, and get inspired. If you're looking for data, trends and predictions, this book might not provide that for you, although there is some of that. I really enjoyed this book and thank NetGalley for a copy of it in exchange for an honest review.
Darya Y, Reviewer
This book is and easy read with a good basic information for the entrepreneurs who just start their journey. I liked that the author does not out pink glasses on the reader about startups business and provides realistic descriptions of different areas. Being pragmatically pessimistic supports your entrepreneurial journey especially in the road ramps. I think the book is nicely and logically structured too.
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