When I saw the following phrases on the description of this book, I knew I had to read it.
"Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales..."

This right here is a very practical and easy to read book on the importance of not just telling stories but more in how we tell the stories and the audience response to our stories. I love how the author looks at corporate story telling and shares case studies to show what worked and what did not.
Thanks Netgalley for the eARC.

I was reluctant at first, seeing this book on NetGalley, and being a storytelling instructor and practitioner, but a veeeeery distant view at the corporate world and liberal markets (though, I have enough experience in and with them to know what is going on). I then starting hearing about the author’s work, and decided to request this book in the hopes that a) I can expand and refresh my general understanding of some sectors and the use of storytelling in them, b) I can find interesting ideas about storytelling because it is a personal and professional favourite of mine.
Sharma knows how to tell a story, how to tell people to tell strategic stories and how to deliver these in a great way.
This is a very informative and engaging book. I do not expect a deeper and layered book on this topic; though I have confidence in Sharma that any niches, nuanced and subtle topics about strategic marketing, brand storytelling, storytelling, she can deliver them.
I recommend it to everyone.

Such a fun read! Highly recommend.

Many thanks to Netgalley, the author, and the publisher for my ARC. All opinions are my own.

Strategic storytelling gets popular and more important in today's world. This all due to information noise and a story can help you to stand out. This book is a comprehensive guide on developing this essential skill and using it strategically. In summary:you will learn adoping the identity of a marketer and building a connection, which is fundamental to strategic storytelling. Strategic storytelling is not reserved for leaders in organizations and anyone can use stories to deliver message effectively. Become a visionary storyteller – someone who helps people see the future and, more importantly, see their own success in the future. The tool the visionary uses to do this and make change happen is a strategic corporate narrative. I'd recommend this book as a good starting point in the journey of mastering strategic storytelling.

One of those books, that is you want to learn how to use stories to influence people around a goal, or to lead others this book you need to read. This book does a great job at discussing how exactly you can use stories to evoke change in others around you!

This book shows leaders how to craft compelling narratives that resonate with diverse audiences to foster buy-in for organizational change. Learn to adapt your story for maximum impact.

This book offers some unique insights, especially into how best to use storytelling with an executive audience. It’s useful for anyone who wants to improve their communication or marketing skills. It’s smart, engaging, and easy to read.

Thanks, NetGalley, for the ARC I received. This is my honest and voluntary review.