
The Seed Detective
Uncovering the Secret Histories of Remarkable Vegetables
by Adam Alexander
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Pub Date 12 Sep 2022 | Archive Date 15 Sep 2022
Chelsea Green Publishing | Chelsea Green Publishing UK
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Description
Meet the Indiana Jones of vegetables and join him on his quest to save our heritage produce.
Named BBC Radio 4's The Food Programme "Book of the Year"
2023 GardenComm Media Awards Silver Laurel Medal of Achievement
Shortlisted for the Garden Media Guild’s Garden Book of the Year Award 2023
Longlisted for The Art of Eating Prize 2023
"[This book] is a clarion call to think about our food in new ways and carefully consider where it comes from."—New Scientist
Did you ever wonder how peas, kale, asparagus, beans, squash, and corn have ended up on our plates? Well, so did Adam Alexander.
Adam Alexander is The Seed Detective. His passion for vegetables was ignited when he tasted an unusual sweet pepper with a fiery heart while on a filmmaking project in Ukraine. Smitten by its flavor, Adam began to seek out local growers of endangered heritage and heirloom varieties in a mission to bring home seeds to grow, share, and return so that he could enjoy their delicious taste—and save them from being lost forever.
In The Seed Detective, Adam shares his own stories of seed hunting, with the origin stories behind many of our everyday food heroes. Taking us on a journey that began when we left the life of the hunter-gatherer to become farmers, he tells tales of globalization, political intrigue, colonization, and serendipity—describing how these vegetables and their travels have become embedded in our food cultures.
“We are a nation of vegetable growers and this book explores the wonderful world of rare and endangered heritage and heirloom vegetables – and why we must keep growing them and saving their seed, not only for our gardening and culinary pleasure, but to pass these stories on – vegetables are truly our history on a plate.”—The Seed Detective
"Copious but thoroughly engaging research . . . Alexander shares his excitement over the potential for rescuing this lost heritage. . . All of which makes this title worth a serious look."—Booklist (starred)
"[The Seed Detective] traces the origins and evolution of vegetables that have shaped human civilization."—Atlas Obscura
“[A] spirited introduction to the contemporary seed-saving movement. . . . With entertaining anecdotes that feature Syrian fava beans, Ukrainian sweet peppers and broad beans from Myanmar, Alexander's horticultural adventures will surely stimulate and unleash readers' inner gardeners.”—Shelf Awareness
"For Adam Alexander seeds are more than just a job, hobby or passion. They’re a lifeline."—Modern Farmer
Named BBC Radio 4's The Food Programme "Book of the Year"
2023 GardenComm Media Awards Silver Laurel Medal of Achievement
Shortlisted for the Garden Media Guild’s Garden Book of the Year Award 2023
Longlisted for The Art of Eating Prize 2023
"[This book] is a clarion call to think about our food in new ways and carefully consider where it comes from."—New Scientist
Did you ever wonder how peas, kale, asparagus, beans, squash, and corn have ended up on our plates? Well, so did Adam Alexander.
Adam Alexander is The Seed Detective. His passion for vegetables was ignited when he tasted an unusual sweet pepper with a fiery heart while on a filmmaking project in Ukraine. Smitten by its flavor, Adam began to seek out local growers of endangered heritage and heirloom varieties in a mission to bring home seeds to grow, share, and return so that he could enjoy their delicious taste—and save them from being lost forever.
In The Seed Detective, Adam shares his own stories of seed hunting, with the origin stories behind many of our everyday food heroes. Taking us on a journey that began when we left the life of the hunter-gatherer to become farmers, he tells tales of globalization, political intrigue, colonization, and serendipity—describing how these vegetables and their travels have become embedded in our food cultures.
“We are a nation of vegetable growers and this book explores the wonderful world of rare and endangered heritage and heirloom vegetables – and why we must keep growing them and saving their seed, not only for our gardening and culinary pleasure, but to pass these stories on – vegetables are truly our history on a plate.”—The Seed Detective
"Copious but thoroughly engaging research . . . Alexander shares his excitement over the potential for rescuing this lost heritage. . . All of which makes this title worth a serious look."—Booklist (starred)
"[The Seed Detective] traces the origins and evolution of vegetables that have shaped human civilization."—Atlas Obscura
“[A] spirited introduction to the contemporary seed-saving movement. . . . With entertaining anecdotes that feature Syrian fava beans, Ukrainian sweet peppers and broad beans from Myanmar, Alexander's horticultural adventures will surely stimulate and unleash readers' inner gardeners.”—Shelf Awareness
"For Adam Alexander seeds are more than just a job, hobby or passion. They’re a lifeline."—Modern Farmer
A Note From the Publisher
Adam Alexander is a consummate storyteller thanks to forty years as an award-winning film and television producer, but his true passion is collecting rare, endangered but, above all, delicious vegetables from around the world. He lectures widely on his work discovering and conserving rare, endangered garden crops, is a board member of the national charity Garden Organic, and his knowledge and expertise on growing out vegetables for seed is highly valued by the Heritage Seed Library, for which he is a seed guardian. Adam shares seeds with other growers and gene banks in the USA, Canada and the EU, and he is currently growing out seed of heritage Syrian vegetables to be returned to the Middle East as part of a program to revive traditional horticulture. He has appeared on Gardeners' World and the Great British Food Revival, CNN's Going Green and Radio New Zealand.
Marketing Plan
National Print Publicity
Online / Podcast Publicity
Pre-Pub Online Advertising
Early Reader Review and Netgalley Promotion
Email Marketing Campaign via ChelseaGreen.com
Bookstagrammer/Booktuber Campaign
Organizational Outreach: Seed Savers
Social Media Campaign
Available Editions
EDITION | Other Format |
ISBN | 9781915294081 |
PRICE | US$22.00 (USD) |
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