The Risk Paradox
Life Lessons from 102 Amazing Risk-Takers
by Alan Ying and Doug Schneider
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Pub Date 4 Oct 2022 | Archive Date 22 Nov 2022
Amplify Publishing Group | Amplify Publishing
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Description
Why do some people avoid risk at all costs, while others embrace it? How do you know when to take a chance or when to walk away? And what happens after a risk pays off handsomely, crashes miserably, or lands in the muddy middle of life?
The Risk Paradox explores the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning—before, during, and after the plunge. The authors’ research underscores lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life.
The Risk Paradox will change how you approach moments of decision in your own life—when you must decide what risks to take and why.
Advance Praise
“Makes a powerful case for the benefits of risk-taking no matter the outcome.”—Daryl Morey, President of Basketball Operations, Philadelphia 76ers
“If you have even a casual interest in the conundrum of risk-taking, read this book.”—Jeff Dudan, CEO of Dudan Group, Founder of AdvantaClean, Franchise Executive, Undercover Boss
“Reveals, story by story, the motivations and life circumstances of risk-takers.”— Judi Sheppard Missett, Founder of Jazzercise, author of Building a Business with a Beat
“The authors do an incredible job of getting inside the mind of the risk-taker.”— Sue Chen, CEO of Nova Medical Products
“Combines vivid storytelling with an experiential framework for risk-taking.”— James Ellis, Retired Dean of University of Southern California Marshall School of Business
“Dives deep into the heart and soul of the risk-taker.”— Zoe Littlepage, Founder of Athea Trial Lawyers, Six-time World Travel Champion
Available Editions
| EDITION | Hardcover |
| ISBN | 9781637551530 |
| PRICE | US$26.00 (USD) |
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