Launch in 5
Taking Your Idea from Lightbulb Moment to Profitable Business in Record Time
by Will Russell
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Pub Date 16 Mar 2023 | Archive Date 8 Aug 2023
Nicholas Brealey US | Nicholas Brealey Publishing
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Description
How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it.
If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship.
Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven.
Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly.
You'll learn that
· Most risk is unnecessary.
· You can launch your new business in days (or sometimes even hours).
· You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea.
· You can lower the start-up failure rate from 70%to 9% if you follow the guidance in this book.
· Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iphone.
Available Editions
| EDITION | Other Format |
| ISBN | 9781399801706 |
| PRICE | £14.99 (GBP) |
Available on NetGalley
Featured Reviews
Amit V, Reviewer
This book is about launching a product or service. It describes all steps of creating a sales funnel. Very elobrative. Describes fine details with all tips and pitfalls to be avoided. I found this book very useful. Although it is not a new detail but still presentation is very good.
H P, Reviewer
A thorough read of how to approach a business. It was easy to understand and made the task of starting something new feel less daunting. I would suggest it to anyone eager to start a new project looking for step by step guidance. I liked how they teach you to research your audience and how to reduce the likelihood of failure by avoiding risk.
Thanks to NetGalley and the Publisher for the ARC.
Lucy F, Reviewer
"Most risk is unnecessary for the vast majority of people starting a business. Many in the world of startups and enterprise suggest that risk and entrepreneurship are interconnected, incorruptible, yin and yang. I think they're looking at it all wrong. My argument is this: Risk-aversion, even in the high-roller, fast-paced world of entrepreneurship, ought to be recognized and defined more widely as an asset."
I love this quote – and low-risk business should absolutely be the focus of more business books. As the title suggests, Launch in 5 is focused on five main launch steps:
1. Validation, research, and strategy
2. Audience acquisition
3. Audience engagement
4. Audience conversion
5. Scale and optimise
Although it's based on a simple (and proven) system that's at the basis of many other great businesses, this book is generally less conversational guide (which I generally gravitate towards), more technical toolkit than I thought it might be. If you want to master the five steps above, though, you have pretty much all you'll need. There's also a fantastic index at the end to refer back to key ideas.
There's a lot of good stuff, but honestly, I think that consuming all of this information right before starting a business could be pretty exhausting. You don't really need all of this to get going. But you can skim through relevant chapters and refer back to topics as you grow your business, launch new products, and build an audience. I'll absolutely be recommending this book for that purpose.
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