Universal Principles of Branding
100 Key Concepts for Defining, Building, and Delivering Brands
by Mark Kingsley
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Pub Date 14 Nov 2023 | Archive Date 12 Oct 2023
Quarto Publishing Group – Rockport Publishing | Rockport Publishers
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Description
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Available Editions
| EDITION | Other Format |
| ISBN | 9780760378205 |
| PRICE | US$40.00 (USD) |
| PAGES | 216 |
Available on NetGalley
Featured Reviews
Dora Archie O, Reviewer
I'm not in business, marketing or branding but this book caught my attention and kept it!
It is what I'd call a much needed reference guide for anyone in the business of marketing, design, public relations, branding and sales- overall, we are all in the business of communication and we can learn a thing or two about authenticity in reading this. And a quote from this that's absolutely true is "products are made in the factory but brands are created in the mind.”
Thanks Netgalley for the eARC, now I know something extra cool and useful on structured communication.
Educator 1179425
There are plenty of textbooks available about branding, but a textbook this is not. Instead, it is a lively, succinct, and focused exploration of 100 branding-related concepts: each discussed in a short, one-page essay, accompanied by a facing photograph that illustrated the concept. Concepts explored include: abstraction, authenticity, observation, politics, valuation, etc. As an educator who teaches a course that partially focuses on “non-literary” texts such as commercials, advertising, and website design, I see this as a helpful resource to introduce students to the concept of branding and a discussion of how choices made in such texts support and develop a company’s brand.
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