Outthink. Outperform.
Transform Your Organization Through Behavioral Marketing
by Roger Hurni
You must sign in to see if this title is available for request. Sign In or Register Now
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 20 Jun 2024 | Archive Date 13 Sep 2024
Dogood Publishing | Independent Book Publishers Association (IBPA), Members' Titles
Talking about this book? Use #OutthinkOutperform #NetGalley. More hashtag tips!
Description
In today’s fast-paced business world, understanding customer motivation and behavior is the key to driving success. All the marketing tricks or trends in the world amount to nothing if a customer doesn’t take action. It’s time to change how you look at marketing and apply the science of persuasion and psychology to understand your customer’s motivations.
Renowned behavioral strategist and marketing expert Roger Hurni draws from his extensive experience working with iconic brands to provide a clear, actionable framework for applying Behavioral Marketing in any organization. Built with business leaders, CEOs, CMOs, and visionary entrepreneurs—and their unique challenges—in mind, Outthink. Outperform. is a tactical tool kit with practical insights on incrementally changing consumer behavior to align with your brand’s objectives and aspirations. Roger brings his expertise, honed through real-world successes and the application of persuasive methodologies, to provide a hands-on manual that goes beyond theory.
Explore how to:
• Identify the three key elements of human behavior and harness them to influence customer decisions.
• Develop a deep understanding of your audience’s motivations, then craft targeted campaigns that resonate.
• Break down complex customer behaviors into manageable steps to create a seamless journey from brand awareness to loyalty.
• Leverage real-world case studies and success stories to inspire your own Behavioral Marketing initiatives.
• Transform your organization’s mindset and approach to marketing, leading to increased sales and long-term growth.
Outthink. Outperform. will provide you with the tools and knowledge you need to thrive in the modern marketplace. Move beyond the transactional and foster deep connections with your customers by making them feel something profound with every interaction.
Get your copy today and begin to outthink and outperform your competition.
Available Editions
EDITION | Paperback |
ISBN | 9798990112308 |
PRICE | US$14.99 (USD) |
PAGES | 218 |
Available on NetGalley
Readers who liked this book also liked:
Georgina Ferry, Katalin Kariko, Mary Lou Jepsen, Sheri Graner Ray, Amalia Ballarino, Anna Oliveira, Anaïs Engelmann and Meghan Hale, Anda Waluyo Sapardan, Anna Lukasson-Herzig, Brenda Romero, Clarice Phelps, Claudia Brind -Woody, Coty Craven, Emily Holmes, Erica Kang, Gretchen Andrew, Ida Tin, Kasia Gora, Maria Carolina Fujihara, Marita Cheng, Mary Agbesanwa, Morenike Fajemisin, Rumman Chowdhury, Stephanie Willerth, Tan Le, Yewande Akinola
Biographies & Memoirs, Computers & Technology, Science
Anthony Pompliano
Biographies & Memoirs, Business, Leadership, Finance
Jonathan Stanley
Business, Leadership, Finance, Nonfiction (Adult), Self-Help