The Football Game That Changed America

A fascinating history of the Super Bowl and its massive impact on the sports world and beyond.

The Super Bowl has changed what was just another wintry Sunday into America’s unofficial holiday. It’s the biggest entertainment event of the year. It’s the most important advertising event of the year. It is the biggest gambling event of the year. More Americans watch this game than vote in presidential elections.

How did this all happen? In The Football Game That Changed America, Dennis Deninger reveals how the Super Bowl went from almost being canceled after its first two years to becoming an ingrained part of American life. He tells the story of how this colossal event came to be—including the challenges, stumbles, and amusing surprises along the way—and details the game’s incredible impact well beyond the sports world, touching virtually every facet of life in the United States.

Featuring colorful characters, bold rivals, and twists of fate, The Football Game That Changed America brings the history, growth, and future of the Super Bowl to life. It’s a captivating deep dive into a sporting event like no other.

Dennis Deninger is an Emmy-award winning former television producer, author, and innovative educator. He has produced live sports television from six continents and across the USA and spent 25 years at ESPN. Deninger is the author of Live Sports Media: The What, How and Why of Sports Broadcasting and Sports on Television. He is a professor at Syracuse University’s Falk College and was the founding director of the sports communications graduate program at the Newhouse School of Public Communications.

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