Malcolm McDonald on Marketing Planning
by Malcolm McDonald
This title was previously available on NetGalley and is now archived.
Buy on Amazon
Buy on Waterstones
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 3 Nov 2016 | Archive Date 8 Dec 2016
Kogan Page Ltd | Kogan Page
Description
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuses on the practical application of marketing planning. Chapters explain advertising and sales promotion strategies, price and sales strategies, how to define markets and segments, and how to set marketing objectives and strategies. This fully revised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such as digital marketing, advertising, developing new products, and international product planning.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749478216 |
| PRICE | £19.99 (GBP) |
| PAGES | 192 |
Readers who liked this book also liked:
The Soul of Wealth
Doctor Daniel Crosby
Business, Leadership, Finance, Religion & Spirituality, Self-Help
Doctor Daniel Crosby
Business, Leadership, Finance, Religion & Spirituality, Self-Help
