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BCD private press has the ambition of bringing aesthetic to a broader audience by relying on more commercial materials and techniques, which lowered the overall cost of each book. by promoting the concept of the integrated book with artist-designed bindings and interior layout. The new interest in books as works of art wants to attract the burgeoning middle class consumer with disposable income. Beautiful books are desirable, both for viewing pleasure and as a status symbol. As such we are at the forefront of this significant alteration in commercial book design and marketing.